Our story
Beauty that belongs to you
EveAura was born from a simple truth: real beauty isn't a standard to meet — it's a feeling to own.
The name
Eve & Aura
Eve — timeless, bold, the original woman who dared to define herself on her own terms.
Aura — the invisible glow that radiates from within. The energy you carry into every room.
Together, EveAura is a reminder that your most powerful beauty asset has always been you.
Eve
Aura
Sofia Laurent
Founder & Creative Director
Founder's vision
A brand built on one question
“Why should luxury beauty feel exclusive? I wanted to create something that felt like it was made for every woman — not just a few.”
Sofia spent a decade in the beauty industry watching women settle for products that almost worked. She believed the gap between high-performance formulas and genuine self-expression had gone unaddressed for too long.
In 2019, she left her role at a global cosmetics house and began formulating in her kitchen — obsessing over textures, scents, and the feeling a product leaves behind. EveAura launched with four products and a single promise: that luxury should feel personal, not performative.
What we stand for
Our values
01
Intentional formulas
Every ingredient earns its place. We use only what your skin needs — nothing more, nothing less.
02
Inclusive luxury
Prestige beauty shouldn't be a privilege. We price fairly and formulate for every skin tone and type.
03
Honest beauty
No filters, no impossible promises. Just real results from real formulas, worn by real women.
04
Sustainable craft
From recyclable packaging to responsibly sourced botanicals, we take our footprint seriously.
Ready to find your glow?
Explore our collection of serums, moisturisers, and lip colours crafted to work with your skin — not against it.